During my time as an employee at Appscore, I played an integral role in planning and executing an Australia-wide competition for women running start-ups, where shortlisted applicants would be in the running to win a workshop valued at $30,000 and mentoring sessions from industry leaders. Because women are severely under-represented in the start-up sector, this competition was designed to provide a valuable tool for women to refine their pitch, establish new connections and champion gender equality in the world of business.
To effectively market the competition, I:
- wrote a landing page to be shared across social media and email and worked with the in-house graphic design and developer to put it together
- produced Q&A blog posts with two of the competition's judges to be shared via social media
- wrote all social copy associated with the event
- worked closely with Appscore's Head of Social to create several video interviews with our judges and women start-up founders to use for promotion
I also got to put my event planning hat on and liaised with all entrants and shortlisted candidates about the status of their application, arranged a venue to host the pitch day at, wrote a run sheet for the day, organised catering and designed a custom promotional tote bag with goodies for the shortlisted candidates inside.
The competition was a huge success. We received over 50 applications, from which my team and I selected six shortlisted candidates. The quality of our candidates' pitches were of an extremely high calibre – it was inspiring to hear the ideas of some very intelligent and savvy women, and I'm grateful that I had the opportunity and platform to organise an event to assist them in growing their business.
You can read the blogs I wrote to promote the competition below: